Privy Updates Display Editor and Reduces Website Script Size

On October 15, 2026, Privy published updates to its display editor, which merchants use to build popups and other subscriber capture forms on their websites. Display steps have been moved into a dedicated panel on the left, and Privy says its website script has become significantly smaller, allowing displays to load faster for shoppers. The same release introduced Preference Center, new Shopify Flow triggers for canceled orders and refunds, and saved recipients for test campaigns.

Updated display editor

Privy displays include Popup, Flyout, Fullscreen, Bar, and Embedded formats. Many displays contain multiple screens, such as a signup form, an additional step, and a thank-you page. After the update, those steps appear in a separate panel on the left side of the editor, making it easier to move between them.

According to Privy's documentation, the left panel contains the display steps, the Thank You Page, and the Tab element. Merchants can use Add New Step to insert a step, drag steps to reorder them, and use the three-dot menu to delete or duplicate a step. The Add Tab button and desktop/mobile preview control are also in this area. The display format is still selected on the right under Display Type. The overall workflow remains Create, Settings, Follow-Up, and Activate, covering design, targeting and triggers, welcome emails and SMS, and activation.

Smaller website script and faster loading

The second change affects the shopper-facing experience. Privy says its website script is now much smaller, allowing displays to load more quickly. The company did not publish specific figures for script size or loading-time improvements, so merchants will need to measure any speed gains on their own websites.

This matters to ecommerce stores because popups and signup forms often appear in the first few seconds of a visit, while third-party scripts can affect overall page performance.

Preference Center as an alternative to unsubscribing

Privy now lets merchants create subscription topics, such as promotions or new arrivals, and publish a branded subscription-management page hosted by Privy. Subscribers can keep the topics they care about instead of opting out of every email. The feature is available under Brand and Assets > Preference Center.

Once the page is published, emails can include a Manage Preferences link. If an email campaign has a topic selected in the Recipients step, Privy automatically excludes contacts who opted out of that topic. A contact's profile also shows which topics have been disabled. Campaigns using No topic still go to all contacts who are otherwise eligible to receive email. Nothing changes for subscribers until the preference page is published.

Shopify Flows for canceled orders and refunds

Shopify merchants received two additional automation triggers: Order Cancelled and Refund Created. A Flow can start when an order is canceled or a refund is created. Emails can include the cancellation date and reason, or the refund amount and method. The Refund Items block shows returned products, including items in a partial refund. Order-related merge tags also now work in Flows triggered by canceled orders.

Saved recipients for test sends

Test emails and SMS messages can now be sent to up to five saved recipients at once. Merchants can name and delete recipients and reuse the same list. Saved addresses and phone numbers are available in email campaigns, SMS campaigns, and SMS steps inside Flows. Test emails can be sent to any valid address, subject to Privy's existing abuse-prevention and compliance checks.

Availability

The changelog does not specify plan restrictions for the updated display editor, smaller script, Preference Center, or saved test recipients. The Order Cancelled and Refund Created triggers are available only for Shopify stores.

About Privy

Privy positions itself as an email and SMS marketing platform for ecommerce brands that combines subscriber growth tools with personalized strategy support. Its features include popups and other contact-capture displays, an email builder with ecommerce templates, SMS campaigns, automated Flows, segmentation, and revenue reporting.

Privy integrates with Shopify, BigCommerce, Wix, WooCommerce, Squarespace, and Weebly. According to the company, more than 10,000 brands use the platform. Advertised plans start at $30 per month, with a 15-day trial.

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