Explore Oregon TikTok Audience Coverage: 41% of Adults, Insights Overview
Oregon’s TikTok Audience Capacity
According to conservative estimates from TikTok Ads Manager, the adult TikTok audience in Oregon (18+) is 1.38 million users. This equals about 41% of the state’s adult population (3.40 million, Census Bureau estimate).
By audience size, Oregon is comparable to Nebraska (781K), New Mexico (695K), and Kansas (1.00M) — states with relatively modest TikTok communities. Despite Oregon’s overall larger population compared with many of these states, its TikTok audience remains smaller, which highlights lower uptake in relative terms.
TikTok Coverage in Oregon (Penetration)
With 41% coverage, Oregon falls significantly below the U.S. average (52–53%). On this metric, it is closest to Minnesota (42%) and Iowa (43%), both of which also show underwhelming levels of TikTok adoption. This positions Oregon in the group of states where TikTok’s adult reach is notably limited.
Oregon’s TikTok Audience Age Structure
The audience distribution across age groups is as follows:
25–34 years: 360K (26%).
35–44 years: 293K (21%).
45–54 years: 206K (15%).
55+ years: 252K (18%).
The 18–24 group (19%) is slightly below the U.S. average, while the 55+ group (18%) is higher than the national benchmark of 15–16%. This suggests that younger adults are somewhat underrepresented in Oregon compared with other states, while older age segments engage more actively.
Oregon — Age/Gender TikTok Audience
Download| Age Group | Population | Male (TikTok) | Female (TikTok) | Total (TikTok) | Penetration |
|---|---|---|---|---|---|
| 18–24 | 352,882 | 114,000 | 154,000 | 268,000 | |
| 25–34 | 591,892 | 184,000 | 176,000 | 360,000 | |
| 35–44 | 600,748 | 156,000 | 137,000 | 293,000 | |
| 45–54 | 522,968 | 105,000 | 101,000 | 206,000 | |
| 55+ | 1,335,067 | 145,000 | 107,000 | 252,000 | |
| Total 18+ | 3,403,557 | 704,000 | 675,000 | 1,379,000 |
Gender Distribution of Oregon’s TikTok Audience
By gender, Oregon’s TikTok audience is almost evenly split:
Female — 675K (49%)
This balance reflects the broader U.S. pattern, with only a slight skew toward men.