Nextdoor Audience in Austin, TX: Demographics and Interest Segments
Nextdoor audience in Austin, TX: min monthly reach snapshot
This Austin snapshot reflects the audience estimates available in the Nextdoor Ads interface for Austin, TX, US.
The numbers below reflect minimum estimated monthly reach from the Nextdoor Ads interface. This is not a count of unique users. Think of it as a practical gauge of how much local scale you can plan around.
Demographics
Austin’s Nextdoor audience here is a little above 170,000 on the minimum estimate, which gives advertisers a usable local footprint while still feeling more concentrated than larger metro snapshots. The profile is clearly older-leaning, with 55+ representing the largest share of the known-age audience. At the same time, the Unknown age portion is still meaningful enough that the demographic picture should be read as directional rather than perfectly exact.
On gender, the audience skews female overall, while Unknown gender remains material enough to matter operationally. In practice, that means you can plan around a female-leaning mix, but you should still expect some fuzziness when layering age and gender too aggressively in campaign planning.
Nextdoor audience in Austin, TX (Min Monthly Reach)
| Austin, TX Min Monthly Reach | Unknown | 18-24 | 25-34 | 35-44 | 45-54 | 55+ | Total |
|---|---|---|---|---|---|---|---|
| Female | 13,200 | 2,300 | 8,500 | 14,000 | 17,000 | 38,000 | 93,000 |
| Male | 7,700 | 1,600 | 5,800 | 9,900 | 11,000 | 22,000 | 58,000 |
| Unknown | 7,400 | 800 | 1,700 | 3,100 | 2,000 | 5,000 | 20,000 |
| Total | 28,300 | 4,700 | 16,000 | 27,000 | 30,000 | 65,000 | 171,000 |
Interest segments
The interest table is best read as range planning. “Min” is your conservative baseline for likely scale, while “Max” shows how large the segment can become depending on how Nextdoor expands matching.
In Austin, the biggest scalable buckets still lean toward home and lifestyle intent, especially home improvement, gardening, pet ownership, and health. Broad consumer categories such as automotive, finance, travel, and real estate also offer useful planning scale, making the mix practical for local services, home-related offers, and neighborhood-driven demand.
A few segments deserve extra attention. Pet Owners and Lifestyles - Parents and Family both show meaningful scale for household-oriented offers, while Declared Parents can work as a broader family signal rather than a tightly qualified parenting audience. Recent Mover - 6 Months is also worth testing for relocation, utility, home service, and real estate campaigns. Small Business Decision Makers and Owners remains narrower, but it can still be a useful angle when you want local SMB exposure outside the usual LinkedIn and Meta workflows.
Nextdoor interest segments in Austin, TX (Min/Max Monthly Reach)
| Interests (Austin, TX) | Min Monthly Reach | Max Monthly Reach |
|---|---|---|
| Automotive | 46,000 | 260,000 |
| Books | 32,000 | 191,000 |
| Caring for Aging Parents | 15,000 | 98,000 |
| Declared Parents | 23,000 | 145,000 |
| Early Adopter to New Technology | 24,000 | 151,000 |
| Finance | 43,000 | 242,000 |
| Follows High School | 23,000 | 144,000 |
| Food Delivery | 24,000 | 151,000 |
| Gardening & Landscape | 66,000 | 350,000 |
| Health | 57,000 | 308,000 |
| Home Improvement & DIY | 75,000 | 388,000 |
| Home security | 23,000 | 141,000 |
| Insurance | 22,000 | 138,000 |
| Lifestyles - Parents and Family | 49,000 | 272,000 |
| Pet Owners | 61,000 | 328,000 |
| Professional Sports Fans | 2,900 | 22,000 |
| Real Estate | 33,000 | 193,000 |
| Recent Mover - 6 Months | 8,700 | 60,000 |
| Small Business Decision Makers and Owners | 6,800 | 48,000 |
| Style & Fashion | 18,000 | 119,000 |
| Travel | 42,000 | 239,000 |