Affect Guide

Are you spending money
on Meta ads but not
seeing results?

We've put together this guide, drawing on over 20 years
of our agency's experience with Meta and Google Ads

Step-by-step instructions with screenshots and a clear
explanation of why you should use each specific
function in each specific case

We've detailed over 50 risky
areas where you might
overspend your budget

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54 pages, 25+ screenshots,
real examples, 20+ hidden
tips, and a сheck list with
100+ items

You will get answers to the
following questions:

AUDIENCE

CREATIVE MATERIALS

ANALYTICS

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9 Important Questions about Audiences & Targeting:

1. What types of audiences exist?
2. What is the difference between communication and media audiences?
3. How does the minimum required budget depend on the number of targeting options in a campaign?
4. How should you structure your targeting within a test campaign?
5. How do you create a saved audience?
6. How do you build an audience based on your existing customer base or website traffic?
7. How do you create remarketing audiences?
8. How can overly detailed targeting lead to failure, and how do you avoid it?
9. How can overly broad targeting cause issues, and how do you prevent it?

What’s Inside?

9 pages of in-depth explanations
11 control points in the checklist
Minimize the risk of wasted ad spend with precise audience targeting
Optimize your targeting strategy and maximize your campaign success!

8 Important Questions About Creative Content:

1. What makes up an ad?
2. How can you effectively and creatively use images?
3. What are the different types of text, and how can you tailor the same message for different audiences?
4. What's the difference between your pricing offer and your value proposition?
5. What's the difference between your offer and your additional benefits?
6. How can you combine offers and benefits effectively?
7. How many creatives should you prepare for a single audience?
8. How can you consistently increase exposure, find inspiration, and track competitors?

Inside this chapter of our guide:

7 pages of in-depth explanations
14 control points in the checklist
Optimize every detail of your message and boost conversion rates by 30-50%!

10 Important Questions About Conversion Tracking & Campaign Optimization:

1. How does optimization work in Meta?
2. What data is important for processing digital events?
3. How do you set up Meta Pixel?
4. How and why should you set up Conversion API in 2025?
5. How do you connect CRM and Meta to optimize for qualified leads?
6. How can you qualify leads automatically?
7. What information should your website application form include?
8. Why are Google Tag Manager and Google Analytics 4 necessary?
9. Which events should you track in your web analytics?
10. What is UTM tagging?

What’s Inside?

20 pages of detailed explanations
43 control points in the checklist
Boost conversions by 30-50% by optimizing every detail of your campaign
Bonus: A ready-to-use UTM tracking table template
Enhance your tracking, optimize your campaigns, and drive better results!

What does it look like?

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Get a Free
Checklist

With this guide, you’ll also receive a free checklist containing 100+ items to ensure your Meta campaign is set up for success

By marking completed items, you can predict your campaign’s success in advance and effectively manage risks

This checklist helps you forecast how much more successful your Meta Ads campaign could be compared to the average

What’s Inside the Checklist?

11 items in the Audiences section
13 items in the Creatives section
42 items in the Analytics section
25 items in the Campaign Settings section
11 items in the Creative Settings section

🔥 Plus, a Campaign Success & Risk Calculator for each section to help you fine-tune your strategy!

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Why Is This Guide So
Valuable?

This guide condenses 20+ hours of expert material from several senior specialists, whose consultation would typically
cost >$3,000 (20 hours х $150 per hour)

More Than Just a Freelancer’s Perspective
Hiring a freelancer on Upwork may provide expertise in a single area, but no one person can be an expert in: Meta Business Manager, Analytics, Creative & Communicational
Strategy, Media Planning
Our guide combines insights from at least 5 different professionals, giving you a well-rounded approach essential for success in performance marketing.

If you truly implement all the steps in the process we offer, you could see a 30% 🔥 increase in conversion (compared to average cross_category benchmarks). Thus, after just the first $400-$800 investment in advertising, you’ll be able to earn more profit than the cost of this guide 😌

We won’t be able to teach you how to implement HTML code from scratch or use 🧑‍🎨 Photoshop to create ad materials, but in this document, we provide everything you need to effectively set tasks for your designer, analyst, or developer, as well as monitor the work of your media buyer. You can also use the key insights in this document to choose the best contractor for campaign planning and media buying.

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Over 3,000 satisfied
customers love our
guides!

Cheap Airport Parking / Serge L.

I used to spend a lot of money on ads but couldn't grow any further. This guide showed my team exactly where we were messing up. Now, we’re consistently getting bookings at a much lower cost. Super practical and easy to follow!

Daniel S. / TheLimeTruck

I was paying way too much for qualified leads until I found this guide. The retargeting strategy alone changed the game for us. Now, I get high-quality leads at half the cost!

Ilnur J. / Brightmnds

I loved how straight to the point this guide is. No fluff, just actionable steps. My brand is small, so every dollar counts. Thanks to this guide, I’ve finally cracked Meta Ads!

Art I. / MusePod

I had no idea how to track what was actually working in my ads. The analytics setup in this guide saved me from burning money. Now, I know exactly which ads bring sales and which ones to turn off.

Vlad M. / Maxton Shipping

This checklist should be mandatory for anyone running Meta Ads! It saved me from making beginner mistakes, and my ROAS jumped from 1.2 to 3.8. Worth every penny!

Slavi / Qarzy

Meta Ads felt overwhelming at first, but this guide made it all click. We followed the funnel structure, and within a month, we went from 5 to 20 new customer inquiries per week. Can’t recommend it enough!

Alex l. / Effectiff

I was hesitant to dive into Meta Ads, but this guide simplified everything. It helped me refine my targeting and creative strategy, resulting in a 50% boost in sales within a month and a significant drop in customer acquisition cost. Highly recommend!

Julia G. / Mira Inc

We were boosting posts randomly before this guide. Now, we actually have a structured funnel and a clear strategy. Our sign-ups increased by 65%, and our ad budget is finally being used effectively.

K. Z. / GVA Hair

I sell hair bundles online, and I struggled with targeting the right audience. This guide showed me how to structure my ads and find people actually interested in buying. Sales doubled in just three weeks!

Alex R. / Redshed Studios

I struggled to get the right leads. This guide helped me fix my targeting and messaging. Now, I get calls from potential clients consistently at a fraction of what I used to spend. Absolutely worth it!

Vladimir C. / Loan23 Inc

I always thought Meta Ads were too complicated, but this checklist broke everything down into simple steps. Now, I can run ads myself without hiring an expensive agency. My cost per lead dropped by 40%!

Check list
for free

get it when buying
the guide

This guide

^$175 $79

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check out
our cases

affectgroup.com

For medium-sized businesses, we offer a comprehensive audit of your media accounts, creatives, analytics, and overall promotion strategy for $3,500

Contact us at:
hello@affectgroup.com

Based on 20 years of experience
from Affectgroup.com

a leading performance
marketing agency

Serving big clients

Serving clients like PepsiCo, MasterCard, LEGO & Mercedes Benz and hundreds of medium businesses

Media budget 100M+

Managing 100M+ budget on Meta, Google, TikTok, Reddit, X, NextDoor, Yelp, LindkedIn & YouTube

Award-winning