Affect Group – Performance Marketing Agency

Growth Marketing

Performance Social

Lead Generation

Over 100

in-house experts internationally

Over 18 years

on the market, SODA member

Awards for efficiency

(Effie & Shorty)

certified team

Google Ads, Google
Analytics & Facebook

Over 18 years

on the market, SODA member

certified team

Google Ads, Google
Analytics & Facebook

Awards for efficiency

(Effie & Shorty)

Over 100

in-house experts
internationally

PERFORMANCE
MARKETING EXPERTS

Paid Social, Paid Search, Influencer Marketing, Amazon Marketing, Landing Pages and more.

Toolkits

Strategic Planning, Creative Services, Content Management, UX / UI optimisation and more.

Expertise

Facebook API, Google Analytics, Intercom, Salesforce, Tableau, Power BI and more.

Analytics & Integration

TRUSTED BY HUNDREDS
OF CLIENTS INTERNATIONALLY

How it works

There are 5 steps to a work
model that is profitable
and safe for your business

Сross-platform analytics and dashboards

4 step

Improved market fit and key messages

5 step

Growing through a long-term collaboration

Each step can be delivered separately, as well as any can be skipped (if some certain part already works perfectly)

Audit of the brand's and its competitors' digital campaigns

Book an Audit

Identify areas of underperformance and quick wins across digital channels.

BENEFITS

We are confident that you’ll agree with conclusions from the audit and keep working with us.

WHY

We use 14 different criteria to evaluate your brand performance online and identify areas for immediate improvement.

WHAT YOU GET

RUN A FIXED COST PILOT CAMPAIGN

Initiate a Pilot

For a small fixed fee, quickly identify opportunities to get more bang for your online marketing buck.

BENEFITS

Our team of 100+ in-house experts work with you to develop the best working hypotheses and evaluate them.

HOW IT'S DONE

Find out most effective activities by A/B testing several communication options and attribution models and comparing to known benchmarks.

WHAT YOU GET

CROSS-PLATFORM ANALYTICS FOR YOUR LEARNING AGENDA

Set Up Analytics

We will set up a dashboard to keep an online track of your marketing investments impact.

BENEFITS

We aggregate data from various sources into custom-build dashboard and track online ROMI, customer acquisition cost and cost of sales.

HOW IT'S DONE

We help you benchmark performance across different channels and activities so you are clear which marketing channels work best for you and your customers.

WHAT YOU GET

IMPROVE MARKET FIT & KEY MESSAGES

Book a Consultation

You will get high-level experts without the need of hiring in-house.

BENEFITS

When necessary, we can quickly outsource a specific expert with international expertise in your particular business field to work on your project.

HOW IT'S DONE

We will come up with a marketing strategy that will increase your sales and decrease wasted costs per clients attraction.

WHAT YOU GET

LONG-TERM COLLABORATION

Let's discuss it

Partners aimed at improving your digital marketing effeciency.

BENEFITS

Shared KPIs, long-term partnership.

HOW IT'S DONE

Expert partners motivated to grow business with you.

WHAT YOU GET

CASE STUDIES

BUSINESS LOANS

See full case

TASK

Attract B2B clients to the loans for small & medium businesses product

SOLUTION

We’ve tested over 50 hypotheses during 2-months campaign on Meta We’ve managed to reduce cost per final client 2 times, and grow the amount of closed deals x5

Cost per lead reduction

1/2

Reduction of the average CPA

-25%

Growth of the weekly amount of closed deals

XSOLLA METASITES

TASK

The task was to test traffic on an entirely new product by XLA: hyperrealistic 3D Metasites built on Unreal Engine 5. The KPI was to engage people in a number of activities such as exploring each location, buying digital items, and joining the Discord community.

SOLUTION

Several hypotheses were tested in terms of: - Audiences (art audience, gamers, tech geeks) - Countries (US, Canada, India, Philippines) - Digital platforms (Twitter, Meta) The “test & learn” campaign was run over the first two weeks, then the campaign was scaled for a larger budget.

EXPLORE BUTTON MANAGEMENT

+523%

most popular product

Effie Awards

TASK

Increase the number of applications at Effie 2021-2022 Awards.

SOLUTION

Lead Ads campaign with wide marketing interests, for Facebook algorithms to earn & optimise impressions. Traffic Ads campaign with narrow targeting on TOP-advertisers, with traffic optimisation to website visits.

2022

best business results in 5 years

Average CPL

< 33$

Average check

> 2500$

KIA FIFA World Cup

TASK

Support KIA FIFA World Cup campaign by developing a website and bringing the audience to participate in multiple online and offline activities.

SOLUTION

Research football fans insights and produce creatives based on them. Use social media tools and influencers support to target the materials to the right audience and engage them in the brand activities.

Reach

1 700 000

CTR

12,4%

Contests participants

21 000

HITO WALLET

TASK

Generate pre-orders for Hito cold crypto wallet, given a long waiting period (over 45 days).

SOLUTION

We’ve tested different hypotheses & channels: from Paid Social on Facebook and Twitter to Google Paid Search and Telegram seeding. Creative materials have been adapted accordingly for each platform.

Facebook CTR

> 0,5%

Facebook Conversion into purchase

1,8%

Achieved KPI (cost per client)

in 3 weeks

DUCK FUND

TASK

1. Generate leads, ready to submit a loan application within a few days (for investors’ pitch meeting). 2. Set up social media and Google ads accounts from scratch for further campaigns. 3. Leads generation for the web-site (loan application).

SOLUTION

Facebook Lead ads campaign, that made 2 times more leads than forecasted. The campaign was launched in 3 stages: 1 - reach campaign, 2 - lead ads campaign, 3 - conversion campaign.

Suffesseful hypotheses

> 31%

CPA lower than in paid search

7 times

Conversion into submitted forms

61%

OLMECA

TASK

Affect is a long-time Olmeca partner. We needed to support Olmeca Day of the Dead party in digital.

SOLUTION

We’ve come up with the Big Idea, created a web-site for the activation and promoted it with bloggers and on Facebook & Instagram.

Reach

> 2 790 000

CTR

> 29,1%

Registration to the event

> 7 500

BALLANTINE’S

TASK

Affect is a long-time Ballantine’s social media partner. This time we needed to support a series of Ballantine’s music parties.

SOLUTION

We’ve created digital buzz around the parties: series of social media posts, collaboration with influencers, bars & music stores, as well as used Facebook & Instagram tools to engage with the target audience.

Reach

> 9 500 000

> 1,71%

Conversion into registration to the event

> 36%

JACOBS

TASK

Generate requests to Jacobs Professional sales team with Facebook Ads Performance Marketing tools.

SOLUTION

Lead generation campaign with cross-platform promotion in the News Feed and Stories on Facebook and Instagram. Used Learning Agenda to test which TA, Products and Creatives worked best.

REQUESTS TO THE SALES DEPARTMENT OVER 2 MONTHS OF CAMPAIGN

220

CLICK-TO-APPLY CONVERSION

more than:

17%

APPLICATIONS WERE NOT QUALIFIED

less than:

25%

ROCHE

TASK

Build knowledge about the new Roche service - Complex Gene Profiling - among doctors and patients/caregivers target audiences.

SOLUTION

We created 2 communication platforms and launched awareness campaigns for 2 target audiences: patients/caregivers and for doctors.

Paid search impressions

1 200 000

Paid social reach

800 000

CTR increase

+12%

London Doctors Clinic

task

Bring additional sales from paid social channel, Optimize previous cost per order result.

SOLUTION

We have launched a pilot paid social campaign with insightful creative materials and accurate media strategy that dramatically improved results from this channel

COST PER ORDER

-82%

CTR BOOSTED BY CHANNEL SPECIFIC CREATIVE

+34%

ORGANIC TRAFFIC FROM FACEBOOK AND INSTAGRAM TO THE PRODUCT PAGE.

+90%

Family Doctor

TASK

Attract new customers to the clinic for the following services: Cosmetology, Gynecology, Urology, Dentistry and COVID-19 diagnostics using Facebook Ads.

SOLUTION

We’ve tested 25 hypotheses during 2 months: different mechanics, messages and targeting. We’ve managed to reduce cost per lead 9 times, while bringing significant amounts of leads.

COST PER LEAD REDUCTION THROUGH VARIOUS TESTS AND MECHANICS

1/9

OF THE LEARNING AGENDA HYPOTHESES SHOWED A STABLE AND EFFECTIVE RESULT.

OF HYPOTHESES RETAINED EFFICIENCY WHEN SCALING

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