Get audit
Get audit      
PERFORMANCE
MARKETING AGENCY
100 employees
around the world
Over 18 years
in the international market,
part of SoDA global network
Award-winning
agency for top efficiency
(Effie, Shorty)
certified team
Google Ads, Google
Analytics & Facebook
Over 12 years
in the international market,
part of SoDA global network
certified team
Google Ads, Google
Analytics & Facebook
Award-winning
agency for top efficiency
(Effie, Shorty)
100 employees
around the world
PERFORMANCE
MARKETING EXPERTS
Paid social, paid search, influencer marketing, landing pages, Amazon,
Our Tools
Strategic and Creative Services, Performance content creation, UX/UI optimization
Our Expertise
Facebook api, Google Analytics, Intercom, Salesforce, Tableau, Power BI
Analytics & Integration
We are trusted by over
100 clients worldwide
How it works
There are 5 steps to a wor
model that is profitable
and safe for your business
Each step can be delivered separately, as well as any can be skipped (if some certain part already works perfectly)
1
Audit your existing digital lead generation campaign
Ivan, London Doctors Clinic
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We will show you where exactly you're loosing your money within your digital marketing mix
WHY CHOOSE US
In most cases we'll come up with such expert recommendations for your growth, we're confident you'll stay with us for further work
WHY IS IT FREE?
We use 21 different criteria to evaluate your brand performance online and identify areas for improvement
WHAT YOU GET
2
Run a test campaign
Ivan, London Doctors Clinic
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For a small fee you can find out, how much more profit you can get from your marketing investments
WHY CHOOSE US
We are sure that our 100+ in-house highly experienced team will find the best solutions and improve your current performance We have data and benchmarks in almost every business sector
WHY IS IT FREE?
We will test a few initial marketing hypotheses by running a series of pilot projects. Analyze the learnings. A/B test several communication and attribution options to find out what works best
WHAT YOU GET
3
Set up analytical
model & tools
Ivan, London Doctors Clinic
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We will set up a dashboard to keep an online track of your marketing investments impact
WHY CHOOSE US
We aggregate data from various sources onto dashboard for you to see the main business indicators online: ROI, cost of sales, customer acquisition cost
WHY IS IT FREE?
You will find out the cost of each client attracted from each media channel
WHAT YOU GET
4
Improve your market fit
Ivan, London Doctors Clinic
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You will get high-level experts without the need of hiring in-house
WHY CHOOSE US
When necessary, we can quickly outsource a specific expert consultant with international expertise in your particular business field to work on your project
WHY IS IT FREE?
We will come up with a marketing strategy that will increase your sales and decrease wasted costs per clients attraction
WHAT YOU GET
5
"Pay Us As You Sell” com­mission-based contract
Ivan, London Doctors Clinic
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The safest way to boost your sales
WHY CHOOSE US
Share your KPIs with us for our mutual online marketing success while staying motivated for lasting improvements
WHY IS IT FREE?
A contract with a partner, motivated for your profit growth
WHAT YOU GET
Portfolio
1
/
MasterCard
See full case
TASK
Promo campaign to support MasterCard loyalty programm with focus on increase of conversion of promo messages through personalisation.
SOLUTION
Tell users about MasterCard loyalty program, using opera and technology. Using targeting capabilities of social media platforms, we've developed personalised music messages and targeted them on the audience.
Reach
7 000 000
CTR increased by
30%
Unique personalised videos
>1 000
Adrenaline Rush
TASK
Promote the brand on the Gaming territory.
SOLUTION
Creating a website with engaging challenges for gamers and bringing the audience there by placing & promoting creative materials with niche influencers and within the brand social media communities.
Unique users
>500 000
Conversion into players
12%
Unique players
>60 000
TikTok for business
TASK
Build brand awareness and overcome clients barriers, as well as support different brand initiatives.
SOLUTION
Working out a social media promotion strategy, aimed at maximum relevancy and deep contact with the audience, using different promotion and targetting tools of Facebook and Instagram.
Reach
>36 000 000
CTR
0,29%
ERR
3,3%
LEGO Nexo Knights
TASK
Build knowledge about the new product launch and engage children into the new LEGO Nexo Knights game universe in 18 European countries.
SOLUTION
Develop and promote LEGO Nexo Knights digital platform We used YouTube pre-rolls, banners and promotion within Cartoon Network TV channel.
Games played
> 1 145 000
Joined the Academy
> 32 200
Top-3
most popular product
KIA FIFA World Cup
TASK
Support KIA FIFA World Cup campaign by developing a website and bringing the audience to participate in multiple online and offline activities.
SOLUTION
Research football fans insights and produce creatives based on them. Use social media tools and influencers support to target the materials to the right audience and engage them in the brand activities.
Reach
1 700 000
CTR
12,4%
Contests participants
21 000
OLMECA
TASK
Affect is a long-time Olmeca partner. We needed to support Olmeca Day of the Dead party in digital.
SOLUTION
We’ve come up with the Big Idea, created a web-site for the activation and promoted it with bloggers and on Facebook & Instagram.
Reach
> 2 790 000
CTR
> 29,1%
Registration to the event
> 7 500
BALLANTINE’S
TASK
Affect is a long-time Ballantine’s social media partner. This time we needed to support a series of Ballantine’s music parties.
SOLUTION
We’ve created digital buzz around the parties: series of social media posts, collaboration with influencers, bars & music stores, as well as used Facebook & Instagram tools to engage with the target audience.
Reach
> 9 500 000
ER
> 1,71%
Conversion into registration to the event
> 36%
JACOBS
TASK
Generate requests to Jacobs Professional sales team with Facebook Ads Performance Marketing tools.
SOLUTION
Lead generation campaign with cross-platform promotion in the News Feed and Stories on Facebook and Instagram. Used Learning Agenda to test which TA, Products and Creatives worked best.
REQUESTS TO THE SALES DEPARTMENT OVER 2 MONTHS OF CAMPAIGN
220
CLICK-TO-APPLY CONVERSION
more than:
17%
APPLICATIONS WERE NOT QUALIFIED
less than:
25%
ROCHE
TASK
Build knowledge about the new Roche service - Complex Gene Profiling - among doctors and patients/caregivers target audiences.
SOLUTION
We created 2 communication platforms and launched awareness campaigns for 2 target audiences: patients/caregivers and for doctors.
Paid search impressions
1 200 000
Paid social reach
800 000
CTR increase
+12%
London Doctors Clinic
task
Bring additional sales from paid social channel, Optimize previous cost per order result.
SOLUTION
We have launched a pilot paid social campaign with insightful creative materials and accurate media strategy that dramatically improved results from this channel
COST PER ORDER
-82%
CTR BOOSTED BY CHANNEL SPECIFIC CREATIVE
+34%
ORGANIC TRAFFIC FROM FACEBOOK AND INSTAGRAM TO THE PRODUCT PAGE.
+90%
Family Doctor
TASK
Attract new customers to the clinic for the following services: Cosmetology, Gynecology, Urology, Dentistry and COVID-19 diagnostics using Facebook Ads.
SOLUTION
We’ve tested 25 hypotheses during 2 months: different mechanics, messages and targeting. We’ve managed to reduce cost per lead 9 times, while bringing significant amounts of leads.
COST PER LEAD REDUCTION THROUGH VARIOUS TESTS AND MECHANICS
1/9
OF THE LEARNING AGENDA HYPOTHESES SHOWED A STABLE AND EFFECTIVE RESULT.
27
OF HYPOTHESES RETAINED EFFICIENCY WHEN SCALING
11
see you
online!